Classification based on event organization
 

1. Corporate events

Corporate events are activities and events organized by businesses or companies to promote their brands, products and services to customers, partners, investors or the community. Corporate events can include activities such as openings, conferences, exhibitions, parties, training courses, new product launches or fundraising activities, internal communication.

The purpose of corporate events is to provide an opportunity to interact with customers and potential customers, increase brand awareness and increase sales. Corporate events can also help create relationships and partnerships with other companies, as well as strengthen staff and build company culture.

Some examples of corporate events are:

• Conference: A business organizes a conference to introduce its new product to customers and partners. This conference also functions as an opportunity for business professionals and leaders to discuss and share new ideas.
• Exhibition: A business participates in an exhibition to present their products and services to a large audience. This exhibition can also be an opportunity for businesses to find new partners and customers.
• Party: A business that hosts a party to welcome new customers and partners, as well as strengthen relationships with existing partners. The party can be held at a famous or formal venue to create a special atmosphere.
• Training Courses: A business that offers training courses to employees to improve their skills and knowledge of the business's products or services. This course can also help build better relationships among employees and strengthen corporate culture.
• New product launch: Enterprises organize events to introduce their new products to customers and partners. Events can include activities such as product demonstrations, product testing, and product information sharing.
• Internal communication: spiritual tourism, company tourism, year-end closing events, product launch events, radio messages...

2. State Events

    State events are activities, events or festivals organized by the government or state agencies in a country. State events can include celebrations, national holidays, parades, international conventions, cultural exhibitions, religious ceremonies, and more.

The purpose of state-level events is often related to honoring national values, honoring historical figures, strengthening people's patriotism and strengthening solidarity in the community. State-level events are often festival, anniversary, conference, award ceremony in order to preserve, introduce and honor the traditional cultural values of a community, region or country. . Traditional cultural events usually include activities such as festivals, dance performances, singing, plays, art exhibitions and other cultural activities. State events are often welcomed and attended by a large number of people in the country and have great influence on the whole world. State events can also be used to promote national tourism and commerce. Some examples of events organized by the State include:

• Opening and closing ceremonies of major sports events: Opening and closing ceremonies of the Olympic Games, World Cup, SEA Games...
• International Conferences: United Nations Conference, ASEAN Summit, APEC Conference...
• Awards Ceremony: Nobel Prize Ceremony, Oscar Awards Ceremony, Grammy Awards Ceremony...
• Celebrations and Festivals/Festivals: Independence Ceremony, Nha Trang Sea Festival, Da Lat Flower Festival, Hai Phong Red Phoenix Flower Festival,...
• Traditional cultural performances: folk dance, ca tru, cheo, xam, singing, dan Bau, dan Tranh, drama, tuong...
• Art exhibition: folk painting exhibition, antique exhibition, handicraft exhibition, photo exhibition...
• Other cultural activities: art competition, young talents, cultural courses, experience sharing, seminars, religious activities,...

3. Private Event

A private event is an activity or event organized for a small group of guests, usually family, friends or business associates. Events are usually held in a private space such as a restaurant, hotel, or private house. The purpose of a private event can be to celebrate a special occasion such as a birthday, wedding, anniversary or to create an intimate space where guests can interact and chat with each other. Private events can also be used to promote a business' products or services to potential customers.

Second, the classification is based on the organizational configuration of the event

1. Offline Event

A “live event” is an activity, event, or gathering held at a specific location outside of an online space or the Internet.In offline events, participants interact directly with each other through face-to-face communication, action and physical activity, rather than through digital media Examples of offline events include fairs, exhibitions, seminars, ...

2.Online Event

"Online event" means an activity, event or gathering held on the Internet or other digital media platform. In online events, participants will interact with each other through digital technologies such as online video, chat, email, video chat or online meeting application. Online events are often used in training, seminars, exchanges, councils, conferences or other communication activities.

The benefits of an online event include cost savings, convenience for participants, and the ability to quickly update. However, online events can also be difficult to create a professional and effective interactive environment like offline events.

3. Hybrid event

A “mixed event” is an event that combines online (online) and in-person (offline) elements in a single format. It allows the audience to attend the event in both forms, the option of participating online or offline depending on the preferences, information and form of attendance.

In a mixed event, online and offline activities are integrated together to create a comprehensive interactive experience for attendees. For example, an offline discussion session can be streamed live to allow the online audience to follow and participate in the conversation. At the same time, online activities such as live chats, polls, and social media sharing can also be integrated to enhance audience engagement and engagement.

The combination of online and in-person elements in a mixed event enhances flexibility and convenience for attendees, as well as opens up more opportunities for event organizers to interact with each other and enhance their advertising effectiveness.



The above is the most common event classification today. Please choose the most suitable form of organization and contact BnD Media to be provided with useful information and detailed advice for your event project!

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